Johannesburg – February 16, 2017 - Nielsen’s South African media business has a new face in the form of Terry Murphy who has been appointed as Director for Nielsen Watch Services in South Africa. Murphy will lead the commercial and operational teams responsible for Audience Measurement, AdIntel, Software Tools and the recently launched Digital Ad Ratings.
Speaking about her appointment Murphy comments; “The SA media industry is at an immensely exciting stage with the rapid proliferation of media services and consumption. These are driven out of a variety of digital platforms and media types. I look forward to applying Nielsen’s global tools and solutions to the South African market in 2017 to bring new standards of measurement and insight to the media market."
Murphy has a wealth of experience in the media and marketing industry, spanning more than 20 years in broadcast sales, agency account management and digital measurement in both South Africa and the USA. Having held several leadership roles, her knowledge and expertise includes media strategy, consumer insights, business development and econometric modelling. Recently, as joint founder of the OOH Measurement Council (OMC), she was part of a team pioneering a new satellite imagery methodology for Out of Home Measurement.
Murphy joined Nielsen on 1 December 2016, and her depth of experience and knowledge will be a welcome asset to the Nielsen business, enabling it to deliver even greater operational excellence, enhanced client-focused solutions and deeper client engagement.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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