Sub-Saharan Africa has uplifted itself from the two decade economic low reached in 2016, bringing a slight easing of pressure but not a return to the robust growth rates previously experienced. In the 5th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed across various parameters.
2016 was a year of upheaval and change the world over, with equivalent sways experienced across Sub-Saharan Africa. In the 4th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed across various parameters.
Ongoing turmoil and volatility in many of Africa's markets are reflected in the ranking indicators of Nielsen's third Africa Prospects report, with six of the nine countries shifting in position over the past six months.
Third-quarter consumer confidence declined in eight of 14 countries in the Asia-Pacific region for an overall score of 106, a regional decline of one index point from the previous quarter. Australia and South Korea each showed the biggest quarterly confidence increases in the region, while confidence declined in Taiwan, Malaysia, Hong Kong, China and Japan.
Consumer confidence in the second quarter of 2015 increased eight index points in Kenya to 112 and three points in Nigeria to 132—the highest score of the three countries measured in Nielsen’s mobile consumer confidence survey in sub-Saharan Africa.
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.
The Middle East/Africa region registered a one-point increase in Nielsen’s latest first-quarter global consumer confidence results with an index score of 96. Three of five countries measured in the region also showed confidence increases.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
Consumer Confidence in the Middle East/Africa region dipped one-index point in the fourth quarter, ending 2014 with a score of 95. The score marked a five-point increase from the fourth quarter of 2013. Among the five countries measured in the region, three saw quarterly consumer confidence increases and two saw declines.
In second-quarter 2014, consumer confidence remained high in Nigeria, Kenya and Ghana—new entrants in Nielsen’s Global Consumer Confidence and Spending Intentions Survey that made their debut in the first quarter of this year.
Canadian consumer confidence increased three index points in the fourth quarter of 2013, reaching the baseline score of 100. The quarterly uptick equalized two previous quarters of declines, bringing the figure in line with the sentiment of 12 months ago. Improved job prospects, personal finances and spending intentions were strong drivers of the hike in consumer confidence for Canadians.