Sub-Saharan Africa’s prospects improved in 2017 as global financial conditions were more favourable, commodity prices rallied and inflation slowed helping revitalize demand. While conditions will remain tough, balancing the now and the next will lead to bigger gains. The 6th Nielsen AFRICA PROSPECTS REPORT highlights shifting country priorities and sources of growth, with multi-dimensional, comparative, integrated indicators.
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?