Sub-Saharan Africa’s prospects improved in 2017 as global financial conditions were more favourable, commodity prices rallied and inflation slowed helping revitalize demand. While conditions will remain tough, balancing the now and the next will lead to bigger gains. The 6th Nielsen AFRICA PROSPECTS REPORT highlights shifting country priorities and sources of growth, with multi-dimensional, comparative, integrated indicators.
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Older households are less likely to move and purchase homes, but their sheer size and relative wealth means this generation will account for $1 out every $4 spent on new home purchases or rent in the next five years.
Much has been written about the growing wealth and income gap between America’s rich and poor. However, the wealth gap exists not just among individuals, but among entire communities. And we can anticipate where local consumer demand is headed by examining the state of local communities.
From economics to quality of life, housing can tell us much about the state of Americans today. So having a clear sense of where this market is headed is crucial to understanding consumers. But what does the future hold?
As a major engine of the U.S. economy, the housing market is steadily watched and analyzed as a barometer for the general wellbeing of the country. Housing, however, isn’t just about economics—or even shelter. It’s a window into the lives of American consumers, and it provides insights that go well beyond home buying and price trends.
Energy consumption has been a factor for consumers since the dawn of modern civilization, but in a world of rapidly advancing technology and environmental awareness, it’s never been as topical as it is today. And while consumers are tuned in, they’re more often motivated by price than environmental impact.